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Free is a business model, not a trial
Somewhere along the way "free" came to mean "the first slice, then the funnel". It does not have to: ads paid for radio for a century. Why FreeConverter chose the old model, and how to spot the new one.
Open the Video Converter — free →
Two ways to pay for servers
A converter’s bills are paid by subscriptions, by venture capital buying growth, or by advertising. The first two must eventually convert you — into a payer, or into a metric. The third only needs you to glance at an ad while your file processes, and then it is done with you.
The funnel tells
A card demanded "for verification". A watermark on the free result. A counter of remaining free jobs. A download button that is not. Each is a piece of the funnel’s machinery, and once you can see the machinery you can price the "free" accurately.
Our entire pitch
One short ad before each job. No account, no caps on standard tools, no watermarks, files deleted at download. If that deal ever changes, the change will be printed here in the same size type as this sentence.